![]() Maybe this is giving them their money back or re-doing the job at no charge. Instead of a reason to say “no,” they only have reasons to say “yes.” That’s what makes risk reversal such a powerful tool: it makes it so your client literally has nothing to lose because if they are dissatisfied, you will do whatever it takes to demonstrate your complete commitment to their satisfaction. ![]() But take away all the risk for your prospective client and you’ve eliminated the primary obstacle to buying. What if something goes wrong? They’ll be the ones who lose. If you ask a potential client to take on all the risk in a transaction, their first inclination is not to buy. ![]() All business transactions contain some kind of risk.
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